Here is why we call it URRAH!

There is an island far away, sometimes it is too far away...

...Where the sun shines 340 days a year...

...If you close your eyes you can't escape the blue of the sky and the sea...

...And the land is so bountiful, you drop a seed and the best produce crop up, while the weeds wilt - they feel ashamed of their meanness...

There is where Urrah comes from: a contrada (a division of a municipality) just west of the town of Menfi. It is a magnificent rural strip that covers about 3km from the sea inwards, and has the funny guttural name of Gurra, contrada di Gurra.

No one would really know this, if the local wine cooperative Settesoli hadn't called the locally produced Sauvignon Blanc, Urra di mare. And, oh man, it's an excellent wine...

Now, I am not sure if we were inspired to call our oil Urrah under the influence of Urra, but our name is nonetheless an homage to this wine and of course to the land, the gurra that produces it.